Experience paddling near the city with LEK MER - Melker of Sweden expands with three new locations in Stockholm

Upplev stadsnära paddling med LEK MER - Melker of Sweden expanderar med tre nya platser i Stockholm

Melker of Swedens launches LEK MER (www.lekmer.nu), three modern paddling centers directly connected to the water in central Stockholm with the goal of creating natural and experience-oriented meeting places for an active and conscious lifestyle in an urban urban environment.

Melker of Sweden (www.melkerofsweden.se) has since its inception in 2015 had the lofty goal of completely changing the water sports industry and has since been praised and praised by the industry.

By constantly pushing the boundaries of sustainability, craftsmanship, design and innovation, Melker of Sweden has become the most recognized company in water sports in Sweden. The company has been honored by the international industry and industry peers and has also received several awards for its beautiful and durable products designed for an active and conscious lifestyle.

Now their success story continues as Melker of Sweden greatly expands and offers near-city paddling in Stockholm with paddling centers in three different locations; Pampas Marina, Skanstull and City Hall.

All of Melker of Sweden's centers for paddling and experiences on the water are gathered under the brand PLAY MORE where all paddling centers are located directly next to the water in central Stockholm with cozy environments, knowledgeable staff and world-class hospitality as key words.

The goal is to create natural and experience-oriented meeting places for an active and conscious lifestyle in an urban city environment.

"With LEK MER, we offer Stockholm's absolute best starting points for paddling experiences - here is everything you need to explore and experience paddling in the best way. Calm water and adapted installation for kayaks and paddle boards are right outside the door - everything to create safe and secure conditions to get started with paddling in the very best way" says Emil Gyllenberg, responsible for all LEK MER's establishments.

LEK MER's paddling center in Skanstull and at City Hall is being established together with Glad Stad, Sweden's leading placemaking company with a focus on the Stockholm area.

Glad Stad has very long experience in successfully creating an active and inclusive city life through activations - to create life, development and a happier city.

Together with Glad Stad, a comprehensive experience is offered with paddling, snacks, drinks and a great hang out - in direct connection to the paddling centres.

In Pampa's marina, where Melker has had its headquarters since the beginning of 2020, the Melker Brand Store also coexists with the paddle center.

At the Melker Brand Store, you have the opportunity to experience and squeeze all of the year's news and innovations from Melker of Sweden as well as a carefully selected range of accessories, all to enable the very best experience on the water.

Rental of kayaks, paddle boards, advanced equipment for paddling and outdoor activities

Starting from LEK MER's paddling center, the very best conditions are offered for central city paddling in the Venice of the north.

"Having the opportunity to discover and experience Stockholm from the water on your own - under safe and secure conditions - is a magical experience" says My Kolskog, who is responsible for LEK MER's rental and experience operations.

"With us, you get clear instructions and help from our dedicated and professional staff, paddle the very best premium kayaks and paddle boards, as well as suggestions and tips on suitable routes to get the most out of the paddle trip - as a beginner or an expert" says My Kolskog.

LEK MER also expands the possibility to rent more advanced equipment for paddling and outdoor life where, among other things, professional dry suits, tents, sleeping bags and sleeping mats are offered as options for those who prefer to rent rather than buy their own equipment.

"High-quality dry suits, tents, sleeping bags and sleeping pads cost a lot to purchase and the vast majority of us use these things quite rarely. Therefore, we want to be able to offer our customers an opportunity to use the very best available on the market at a more affordable price through our rental business" says My Kolskog.

Courses, guided tours and corporate events with LEK MER

At LEK MER there is a large number of courses, from basic courses for beginners who want to explore paddling in a safe way to advanced development courses for the more experienced paddlers.

"If you are more interested in the experience and the social aspect, we recommend that you join one of our guided tours" says Emil Gyllenberg.

At LEK MER, everyone is welcome and the goal is for you to enjoy the experience on the water while their experienced guides tell you more about what you see from the kayak.

"We offer everything from historical paddling to more social paddling for both private individuals, larger groups and companies. Our kayak AW is a very popular activity where we round off the paddling trip with a lovely dock hang on our sun dock" says Emil Gyllenberg.

With LEK MER's large range of professional dry suits, tents, sleeping bags and sleeping mats, everyone can also try a slightly longer experience, with overnight stays in tents, outdoor cooking and cozy fire - completely on their own or in a group with an experienced guide and leader.

"There are plenty of private islands with really cozy places for cooking and staying overnight at a reasonable distance, even for the less experienced. It is incredibly fun to be able to enable these experiences based on LEK MER's paddling center" concludes Emil Gyllenberg.

Melker Brand Store with premium products and great cuts in Pampa's marina

In LEK MER's paddle center in Pampa's marina, where Melker has had its headquarters since the beginning of 2020, the Melker Brand Store also coexists with the paddle center.

At the Melker Brand Store, you have the opportunity to experience and squeeze all of the year's news and innovations from Melker of Sweden as well as a carefully selected range of accessories, all to enable the very best experience on the water.

Guidance in the kayak jungle, trial paddling and everything else needed to explore and experience paddling in the best way is offered all year round at the Melker Brand Store.

"Also take a look at our Outlet! There is always a large number of previously rented kayaks and paddle boards, last year's models and some 'limited editions' from our research and development which we sell at heavily discounted prices - so if you want to make a real cut, take a trip to Melker Brand Store in Pampas marina” says Pelle Stafshede, CEO of Melker of Sweden.


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